Roxana

Founder of Imroska. In love with honest textures and slow mornings.

I believe in things made slowly. In stitches that hold. In mornings without rush.

I started thinking about Imroska one winter when nothing in my closet felt like me. I wanted simple, honest pieces that age beautifully and tell me — every day — a little something about who I am.

That's how the brand was born, piece by piece. I choose the fabrics, sketch the patterns, and work with people who still have the patience to start over when something isn't quite right. Every item that reaches you has passed through real hands — ours.

— with love, Roxana