Roxana Ostroveanu, the Luxury Designer from Buzau Who Conquered Paris Fashion Week

From Buzău to the most prestigious runway in world fashion, Roxana Ostroveanu's journey is the story of an ambition built with patience, refinement and an authentic artistic vision. The founder and creative director of the IMROSKA fashion house has achieved what few Romanian designers have managed: turning a brand born in Romania into a name celebrated on the international haute couture scene.

For Roxana Ostroveanu, Buzău is not just the place where she was born, but a constant source of inspiration. The county's spectacular landscapes, from the Mud Volcanoes to the Babele de la Ulmet stone formations, are subtly woven into the designer's creative universe. It is no coincidence that one of IMROSKA's most recent collections was photographed in these emblematic places.

Haute Couture Under the Buzău Sky

"That this collection was photographed where Roxana Ostroveanu first drew breath is not a sentimental detail. It is a statement of principle: true luxury needs no borrowed scenery. It knows how to be at home wherever it arrives — even on cracked earth, under a Buzău sky," writes Elle magazine.

With a career of more than 15 years in fashion, Roxana Ostroveanu built IMROSKA on a different perspective on femininity. Her training as a psychotherapist has deeply influenced the brand's philosophy, and this connection between psychology and fashion design has become one of the house's signatures.

"IMROSKA is, at its core, a haute couture brand that moves toward the essence and blends luxury with the authenticity and individuality of every woman," says Roxana Ostroveanu, according to Elle magazine.

Behind every collection lies an obsessive attention to detail and a rigorous selection of materials. IMROSKA works exclusively with premium fabrics from France and Italy, and every stage of the creative process follows the standards of the great European fashion houses.

When Paris Applauded a Romanian Name

International recognition came with repeated appearances at Paris Fashion Week, considered the most demanding test for any designer. In 2024, Roxana Ostroveanu received the Award of Excellence for Innovative Haute Couture Design, a recognition of the originality and quality of her creations.

"Paris Fashion Week is the trial by fire for any designer in the world. Paris, New York, Venice or Milan are incredible platforms for creative expression. Getting there is proof that you are good at what you do. But it is also an immense challenge, because the competition is intense. For me, being at Paris Fashion Week with IMROSKA is both an achievement and a challenge — presenting the new creations to a global audience and bringing my vision of fashion into the spotlight," Roxana Ostroveanu told Profit.ro at the time.

If 2024 confirmed the brand's rise, 2025 turned it into a certainty. At Paris Fashion Week, IMROSKA was honored with two of the edition's most important distinctions: the Visionary Collection of the Year Award and the Visionary Design Award.

"Paris remains the stage where fashion tests its courage, and receiving this sign of trust here, among so many talented creators, is both an honor and a responsibility for me," Roxana Ostroveanu said in 2025, according to Click.

Two consecutive editions of Paris Fashion Week, two international awards and one clear message: Romania is no longer just a spectator of the great couture trends, but a voice that is beginning to be heard.

IMROSKA, in the Wardrobes of Celebrities and on the Shelves of Global Luxury

International success has not been limited to the runway. IMROSKA creations have also found their way into the wardrobes of world-famous personalities — American singer Carrie Underwood, for instance, wears them with great elegance.

Today, IMROSKA is present on Farfetch, one of the world's leading luxury fashion platforms, connecting customers in more than 190 countries with premium brands from around the globe. Here are a few creations from IMROSKA.COM.

From Paris and New York to Monte Carlo, Barcelona, Milan and the Venice Film Festival, IMROSKA's creations have become a constant presence on the great stages of international fashion. Yet no matter how far it travels, the brand's story continues to carry the imprint of the place where it all began.

Beyond her personal success, the most important thing the Buzău-born designer has proven is that authentic luxury can have Romanian roots and a worldwide echo.

Originally published in Romanian by SansaNews.ro.