Roxana Ostroveanu, the Romanian Designer Awarded at Paris Fashion Week, Reveals the Rising Trend in Luxury Fashion

The Romanian designer whose collections captivated the fashion capital of the world says that major fashion houses are shifting their focus back to craftsmanship — returning to the essence of what haute couture once stood for.

Roxana Ostroveanu, founder and creative director of the IMROSKA fashion house, has established herself internationally through collections that blend elegance, contrast, and freedom of expression. In 2024 and 2025, she was honored at Paris Fashion Week, the industry’s most prestigious stage, reinforcing her status as a visionary designer. In 2024, she received the Excellence Award for Innovative Haute Couture Design, and in 2025 she was distinguished with both the Visionary Collection of the Year Award and the Visionary Design Award, accolades that highlight the originality and depth of her work.

Her collections have evolved into true artistic manifestos. “The Artist,” presented at the Ritz Paris, explored the dialogue between traditional craftsmanship and contemporary expression, featuring historic lace from Caudry, France. In contrast, the “Zebra” collection celebrated balance and authenticity, earning praise for its bold visual identity and powerful message. Through these creations, Ostroveanu demonstrates that fashion is not merely aesthetic — it can also be a cultural and artistic discourse.

But her success extends well beyond awards. Roxana Ostroveanu has built a Romanian luxury brand with growing international visibility, aiming to position IMROSKA as a global reference in high-end fashion. Her pieces have reached the wardrobes of VIP clients, including Carrie Underwood. She often emphasizes the importance of her team and community, noting that every achievement is shared with those who believed in her vision.

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Tailored Clothing, Made to Fit You

Today, Roxana Ostroveanu is regarded as an ambassador of Romanian creativity, bringing to international runways a modern aesthetic deeply rooted in authentic values. She also draws inspiration from the direction taken by major fashion houses, which she notes are returning to old-school dressmaking and model-based construction.

By remembering how our mothers and grandmothers visited seamstresses to have their garments made, we realize how much the industry has standardized us — and how essential it is to wear clothing that truly fits us, not just clothing we like. According to Ostroveanu, one of the most important elements in fashion is the trained eye of the person building a dress on your body: someone who understands your silhouette, sees your strengths and small imperfections, and knows what to highlight or subtly refine.

Between the 1950s and the 1980s, collections were built directly on the bodies of the models, through dozens of fittings. The same woman often served as muse, fit model, and iconic runway presence, writes Click.ro.

Today, the logistics are far more complex — shows include 40 to 80 looks and dozens of different models — yet top fashion houses still adjust every look on the models walking the runway. Even with “cabin models” or “fit models” on staff, the final refinement happens on a real body, not just on paper.

With Roxana Ostroveanu, the experience is exactly this: the dress is built on you. The pattern is drawn to flatter your features — your collarbone, your waist, the movement of your hips — while gently correcting asymmetries that mass-produced garments ignore. In the studio, you will see professional Stockman mannequins used by major designers for precision work, but the true reference point remains your own body.

And in a world where “evening dresses” are available at a click, an IMROSKA dress — designed and tailored to your measurements, crafted from natural fabrics and finished with high-quality details — becomes a small treasure.

Quality materials don’t just look good in photos — they move beautifully, hold shape, feel comfortable, and never force you to choose between elegance and ease. You think less about the dress and more about how you feel in it. It’s still you, only… drawn in the silhouette that suits you best.

PHOTO: Sebastian Galin, Facebook