Romanian Fashion Goes Global: IMROSKA Featured in Thalía’s Latest Music Video

Mexican pop icon Thalía, best known to Romanian audiences for her role in the 1990s telenovela “Sărmana Maria”, has once again captured global attention with her latest music release, “Miro tu cara en la luna”. The new video has quickly gone viral, racking up more than 5 million views within the first week of its launch, and boasting a polished visual and musical aesthetic that resonates with fans worldwide.

In addition to the song’s success, one notable detail has sparked interest in Romania: the show-stopping dress worn by Thalía in the official video and on the cover art of streaming platforms. The striking piece, named “Cleopatra”, was created by Romanian fashion brand IMROSKA, designed by Roxana Ostroveanu.

IMROSKA’s Cleopatra dress, a bold and elegant garment that retails for approximately 3,000 lei, embodies a modern, refined aesthetic. Its appearance in Thalía’s video marks a significant moment for Romanian fashion, placing a homegrown designer label in front of a global audience and signaling broader international recognition of Romanian creativity and craftsmanship.

Thalía’s choice to wear IMROSKA on such a large stage not only showcases the brand’s aesthetic appeal but also underscores the growing influence of local designers within the international fashion landscape. The Mexican star further amplified the impact by acknowledging the Romanian design house on her personal social media, expressing appreciation for the dress’s artistry.

This collaboration highlights how cultural exchange through entertainment can elevate emerging fashion brands, offering them visibility far beyond their traditional markets and contributing to the global appreciation of Romanian design talent.

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