09 Sep

IMROSKA, more than trends

“In recent years, the fashion industry’s calendar has twisted into something beyond recognition. The days of bi-annual shows where a brand would present a collection for Spring/Summer and one for Fall/Winter are now long gone. In today’s era of rampant consumption and crippled attention spans, no brand can rely on two seasonal collections a year to stay relevant. “

I could not have said it better than Highsnobiety.

Resort, Cruise, Pre-Spring, or “Holiday,” they all describe the same thing: pre-collection that comes after Fall/Winter clothes have gone on sale but before Spring/Summer clothes have been delivered to stores. These interchangeable fashion jargons are just a way to encourage the high consumption, in a fast forward fashion with no time to enjoy, to respect and to cherish each piece of our garderobe.

Beyond dresses, trends, or sustainability, this brand embodies the human power of Creation. We are the architects of our lives, crafting either Heaven or Hell on Earth. As beings of energy and spirit experiencing the human condition, we possess the power to choose what we create. That is why the house of IMROSKA choses to create timeless pieces, always on trend, never off it.

This is the legacy, a moment in fashion that could become eternal.