How a Romanian Designer Made It to Paris Fashion Week Against the Odds

Romanian fashion designer Roxana Ostroveanu, founder of the couture label IMROSKA, has achieved a significant milestone in her career by presenting her collection at Paris Fashion Week, one of the world’s most prestigious fashion events. This achievement was not straightforward, as Ostroveanu had to overcome logistical challenges just to attend the show. At the time she planned to travel, she was in Dubai, where unexpected regional disruptions caused flight cancellations and airport closures. Determined to make it to Paris, she visited the Dubai airport for four consecutive days until she finally secured a flight via Amsterdam that allowed her to reach the French capital.

Once in Paris, Ostroveanu’s IMROSKA collection, titled “Real love feels good on you”, drew considerable attention from both industry professionals and fashion enthusiasts alike. Her designs are marked by symbolic storytelling and elaborate craftsmanship. A standout piece in the collection is a sculptural “cage” dress featuring hand embroidery and ostrich feathers, intended to symbolize liberation and emotional strength.

Ostroveanu and IMROSKA had already been gaining recognition on the international fashion circuit prior to this event, having received awards such as the Visionary Design Award and the Excellence Award for Innovative Haute Couture. Their work has also been showcased at other major fashion events and honored with distinctions, including an accolade at the FashionTV Awards in Venice, highlighting the brand’s growing influence in luxury fashion.

The article notes that Ostroveanu’s rise has been further amplified by celebrities choosing IMROSKA pieces for high-profile appearances. Among recent boosts in visibility is pop star Thalía wearing an IMROSKA design in a viral music video — a testament to how Romanian fashion talent is increasingly making its mark on global stages.